SOCIAL MEDIA

The Role of Social Media in Modern Investor Relations

The Role of Social Media in Modern Investor Relations

The Role of Social Media in Modern Investor Relations

The Role of Social Media in Modern Investor Relations

Jul 28, 2024

Jul 28, 2024

Jul 28, 2024

Jul 28, 2024

Pink Flower
Pink Flower
Pink Flower
Pink Flower

Social media has changed the game for investor relations, offering new ways to keep shareholders informed and engaged. Platforms like LinkedIn and X (formerly Twitter) are powerful tools for companies to build transparency, foster communication, and share key updates. But what makes social media essential for modern investor relations?

Expanding Engagement with Real-Time Updates


One of the key benefits of social media is real-time engagement. Platforms like X and LinkedIn allow companies to share important updates, earnings reports, and announcements almost instantaneously, making sure your investors are always in the know. With Relait’s AI-Generated Summaries for ASX announcements, you can keep investors informed with timely, relevant content across all channels.

Boosting Shareholder Engagement


Social media is about building connections, and Relait makes it easier for investors to engage with your content. With the Like & Share functionality, shareholders can engage with posts, announcements, and other updates, helping your content reach a broader audience. Additionally, Relait’s Portal Analytics tracks these interactions, giving you the insights needed to adjust your content strategy and maximise engagement.

Social Media Sentiment Analysis


Social media is often place where people speak freely about their opinions - whether good or bad. In a soon to be coming feature, Relait analyses the social sentiment surrounding your company or announcement to give you more unfiltered feedback. This empowers you with the information needed to address any concerns or make strategy decisions.



Social media is no longer an optional tool in investor relations—it’s a critical part of maintaining transparency and building trust. By integrating Relait’s platform with your social strategy, you can ensure you’re consistently delivering engaging content that resonates with your investors.